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Women in Healthcare

The Healthcare Businesswomen's Association (HBA) is the premier catalyst for the leadership development of women in healthcare worldwide. Our mission is to further the advancement and impact of women in healthcare worldwide. One of the ways we accomplish this is by providing educational opportunities to enhance your industry knowledge and leadership skills.

During the two interactive workshops we will be offering, you will have the opportunity to network and learn about "Three Steps to a Winning Personal Brand" by Wendy L. Mantel, A Personal Brand and Career Strategist and "Building Market Leadership by Focusing on the Patient" by Dyan Bryson of Inspired Health Strategies. www.hbanet.org

To participate in the Healthcare Businesswoman’s Association workshops, registration for INTERPHEX is required.  At the end of the registration process, after you select your registration category, you will have the option to choose the program you are interested in. There is no cost to attend either INTERPHEX or Healthcare Businesswoman’s Association.

Register for the workshops at Register
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Agenda

Wednesday, April 24, 2013 | 9:00am – 4:30pm
Room 1E21

9:00am – 10:00am Registration and Networking
10:00am – 12:00pm

1-2-3 Success: Three Steps to a Winning Personal Brand
Wendy L. Mantel, A Personal Brand and Career Strategist, Mantel Coaching, Inc.

  • Branding, Personal Branding and the REACH 1-2-3 Process
  • Three actions to successful personal branding
  • The 1-2-3 Success Process and its use
  • Building your personal brand identity system
12:00pm – 2:00pm Lunch / Visit Show Floor
2:00pm-2:30pm Registration and Networking
2:30pm-4:30pm

Marketing Leadership by Focusing on the Patient
Dyan Bryson, Managing Director, Inspired Health Strategies, LLC

  • Understand the concepts "user experience" and "patient centricity"
  • Understand the business opportunity in becoming more patient centric
  • Understand how to put patient centricity into action and manage the real business challenges of putting the patient at the center

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